Using storytelling both purposefully and in a way that it yields results sounds easier than it is. TheStoryConnection has over 10 years of experience in Business Storytelling. We are happy to share our broad knowledge and practical experience during our open training courses and our unique educational sessions to become a certified StoryPractitioner. That is an important part of our mission: we want to contribute to business storytelling and we want stories and storytelling to be used carefully and expertly in organizations.
Strong connection between theory and practice
We continually evaluate all our courses and training sessions. What do we hear most often? Participants especially appreciate the practical application of theory in all our courses, training sessions and workshops. Because yes, theory is very important and it provides a solid base to how we work with stories and storytelling. But, in the end, it is all about putting theory into practice.