TheStoryConnection & Annet Scheringa
The Storytelling Handboek (Scheringa coauthor, 2008) firmly established business storytelling as a method in business in the Netherlands. And ever since the appearance of Storypower – verhalen die je organisatie veranderen (Scheringa, 2013) working with stories has been given a place in organizational change. Both books put storytelling on a solid theoretical foundation.
Organizations and professionals were given a well-founded working method, so they could use the power of stories in a structured way in order to help realize (organizational) goals. Storytelling can now no longer be discounted in communication, leadership and change. And marketing / communication has discovered storytelling as well.
Through TheStoryConnection, Annet Scheringa has introduced hundreds of communication professionals, leaders and organizations to the storytelling methodology. Through publications, training sessions, certified educational courses, conferences and by facilitating organizations and professionals in processes. In 2016 she initiated the founding of the Storytelling Guild with a group of colleagues. To monitor and promote the quality of business storytelling as a craft. But…. what is her own story? What is the story behind TheStoryConnection?