TheStoryConnection & Annet Scheringa
Storytelling Handboek (Scheringa coauthor, 2008) firmly established business storytelling as a method in business in The Netherlands. And ever since Storypower – verhalen die je organisatie veranderen (Scheringa, 2013) was published, working with stories has been given a place in organizational change. Both books put storytelling on a solid theoretical foundation. Annet’s most recent book, Storylistening, explains why storylistening should always preceed storytelling. And that the proof of it all is in storydoing: delivering on your stories’ promises!
The three books provide organizations and professionals with a well-founded working method, so they can use the power of stories in a structured way in order to help realize (organizational) goals. Storywork can now no longer be discounted in communication, leadership and change.
Working from TheStoryConnection, Annet Scheringa has literally introduced thousands of communication professionals, leaders and organizations to the storytelling methodology. Through publications, training sessions, certified courses, conferences and by facilitating organizations, leaders and professionals in change processes. In 2016 she initiated the founding of the Dutch Storytelling Guild: a group of business storytelling experts. To monitor and promote the quality of business storytelling as a craft. But…. what is her own story? What is the story behind TheStoryConnection?