The Business Storytelling trainer and educator in the Netherlands

Become a certified StoryPractitioner of Communication or Change.

In 2008 we firmly established Business Storytelling in The Netherlands through the standard work Storytelling Handboek. We have helped hundreds of organizations and professionals achieve their goals through the connecting power of stories ever since.
You too can choose the power of Business Storytelling to avoid resistance to change, to communicate in a connecting and effective way, both internally and externally, and to become a leader who inspires action.
Waarom business storytelling?
Annet Scheringa The Story Connection

Customers’ experiences

TheStoryConnection worked for (among others):